Cinema has been changed by Spider-Man: Brand New Day’s trailer. Released on March 17, the promotional footage for Tom Holland’s fourth MCU Spider-Man film became the first movie trailer in history to cross one billion views, reaching this milestone in just four days. The achievement is not just a record — it is a turning point in how the film industry thinks about audience engagement and promotional content.
Brand New Day is part of MCU Phase Six and tells the story of Peter Parker living in the shadow of No Way Home’s memory-erasing spell. Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, the film shows Peter four years into an anonymous existence — still fighting for New York, still being Spider-Man, but doing it all without recognition, support, or even the knowledge of the people he loves most.
WaveMetrix data confirmed the trailer crossed 1.1 billion total views by Tuesday. The 24-hour viewership of 718.6 million broke Deadpool & Wolverine’s record of 365 million and No Way Home’s record of 355.5 million. GTA VI’s entertainment record of 475 million views was also surpassed, and Brand New Day now stands alone at the summit of all-time trailer performance history.
The ripple effects of this achievement are already being felt across the industry. Studios are reassessing their understanding of what is possible in film promotion, analysts are revising their box office projections for Brand New Day upward, and fans are counting down the days to July 31 with an excitement that seems to grow with each passing week. The film’s predecessor, No Way Home, earned $1.9 billion globally — and Brand New Day appears positioned to challenge or surpass that figure.
Tom Holland stars alongside Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. Brand New Day releases in theatres on July 31 and will screen in India in six languages across all premium formats. Cinema has been changed — and Spider-Man is the one who changed it.